Problematização da publicidade de alimentos com adolescentes: utilização de vídeo como aporte educativo.
Data
2015
Autores
Coluço, Dirce Regina Simão
Título da Revista
ISSN da Revista
Título de Volume
Editor
Resumo
O comportamento alimentar é influenciado por diversos fatores, entre eles, a
influência da publicidade e propaganda de alimentos constitui um importante
fator, o qual vem a ser considerado no presente estudo. Quanto a essa
influência publicitária, o público infanto-juvenil apresenta-se como importante
alvo das estratégias de venda da indústria alimentícia, em decorrência,
principalmente, da situação de desenvolvimento biopsicossocial em que o
mesmo se encontra. Neste sentido, teve-se como objetivo do trabalho analisar
a percepção de adolescentes sobre a influência da publicidade de alimentos
nas escolhas e práticas alimentares. A partir disso, buscou-se identificar as
críticas e as estratégias apontadas pelos adolescentes acerca da publicidade
de alimentos por meio de uma vivência problematizadora. E para tanto, foram
sujeitos dessa pesquisa 10 adolescentes matriculados no 9o ano, com idades
variadas de 13 a 16 anos, sendo cinco alunos do sexo masculino e cinco do
sexo feminino, de uma Escola Estadual do município de Foz do Iguaçu – PR. O
estudo foi realizado através de entrevistas por meio de grupo focal, e baseou-
se no método pedagógico problematizador e dialógico de Paulo Freire, ao
problematizar com os alunos as questões do cotidiano onde a publicidade de
alimentos se insere, buscando dar voz aos adolescentes. Partindo da
importância da problematização na construção do conhecimento e na
conscientização por parte do educando, estratégias como as de Educação
Popular em Saúde, que visam o diálogo entre os saberes popular e científico e
valorizam a interdisciplinaridade, apresentam-se como possíveis alternativas ao
modelo de educação tradicional, que valoriza apenas o saber científico e a
disciplinarização. Utilizando como aporte educativo o vídeo “Comer... o fruto ou
produto?”, desenvolvido por profissionais da Unicamp, procurou-se discutir a
temática da influência da publicidade de alimentos nos hábitos alimentares. E a
partir da exibição do vídeo e do diálogo estabelecido com os alunos, observou-
se a pouca proximidade dos adolescentes com o tema, muito provavelmente
pelo fato de o mesmo não ser tratado em profundidade no ambiente escolar.
Esses fatos puderam levar à conclusão de que há a necessidade de debates
acerca da construção de abordagens interdisciplinares, dado que os assuntos
demandados pelos alunos de forma espontânea, assuntos estes,
representados nas realidades vividas, para continuidade das ações educativas,
sirvam para estimular o pensamento crítico e autônomo dos mesmos
The eating behavior is influenced by several factors, among them, the influence of the publicity and advertising of foods make an important factor, which is view in this study. About the influence of the publicity, the children and young people show as an important aim to the sales strategies of the food industry, mainly, as a result, from the situation of the biopsychosocial development, where they are. In this approach, this study had as a goal to analyze the perception of the teenagers about the influence of the publicity of foods in eating habits. From this, was sought to identify the criticism and strategies pointed by the teenagers about the publicity of foods through the problem-posing experience. Therefore, 10 teenagers between 13 and 16 years old, whose were enrolled in 9th grade, were subjects in this study, they were 5 male students and 5 female students, from a state school from Foz do Iguaçu-PR. The study was conducted through interviews with focus groups, and was based on problem-posing and dialogic teaching method of Paulo Freire, to discuss with students everyday issues where the food advertising is inserted. Seeking to give a voice to the teenagers. Starting from the importance of the problem-posing in the construction of knowledge and awareness of educating strategies such as popular education in health, that aimed the dialogue between the popular and scientific knowledge and value interdisciplinarity, present themselves as alternatives to the traditional education model that values only the scientific knowledge and the disciplining. Using as an educational contribution the video “Comer... O fruto ou o produto?”, developed by professionals from Unicamp, was discussed the issue of the influence of food advertising in eating habits. And from the video display and the dialogue established with the students, there was a certain lack of interest in discussing that subject precisely because they have not been properly dealt with in the school environment. These facts could lead to the conclusion that there is a need for debate about the construction of interdisciplinary approaches, given that the issues demanded by the students are varied in order to generate the interest and to stimulate the critical thinking and independent of them
The eating behavior is influenced by several factors, among them, the influence of the publicity and advertising of foods make an important factor, which is view in this study. About the influence of the publicity, the children and young people show as an important aim to the sales strategies of the food industry, mainly, as a result, from the situation of the biopsychosocial development, where they are. In this approach, this study had as a goal to analyze the perception of the teenagers about the influence of the publicity of foods in eating habits. From this, was sought to identify the criticism and strategies pointed by the teenagers about the publicity of foods through the problem-posing experience. Therefore, 10 teenagers between 13 and 16 years old, whose were enrolled in 9th grade, were subjects in this study, they were 5 male students and 5 female students, from a state school from Foz do Iguaçu-PR. The study was conducted through interviews with focus groups, and was based on problem-posing and dialogic teaching method of Paulo Freire, to discuss with students everyday issues where the food advertising is inserted. Seeking to give a voice to the teenagers. Starting from the importance of the problem-posing in the construction of knowledge and awareness of educating strategies such as popular education in health, that aimed the dialogue between the popular and scientific knowledge and value interdisciplinarity, present themselves as alternatives to the traditional education model that values only the scientific knowledge and the disciplining. Using as an educational contribution the video “Comer... O fruto ou o produto?”, developed by professionals from Unicamp, was discussed the issue of the influence of food advertising in eating habits. And from the video display and the dialogue established with the students, there was a certain lack of interest in discussing that subject precisely because they have not been properly dealt with in the school environment. These facts could lead to the conclusion that there is a need for debate about the construction of interdisciplinary approaches, given that the issues demanded by the students are varied in order to generate the interest and to stimulate the critical thinking and independent of them
Descrição
Trabalho de conclusão de curso apresentado ao Instituto Latino-Americano de Economia, Sociedade e Política da Universidade Federal da Integração Latino-Americana (UNILA), como requisito parcial à obtenção do título de Bacharel em Desenvolvimento Rural e Segurança Alimentar. Orientadora: Profa. Dra. Érika Marafon Rodrigues Ciacchi.
Palavras-chave
Propaganda de alimentos, Segurança alimentar e nutricional - SAN, Educação popular em saúde
Citação
COLUÇO, Dirce Regina Simão. Problematização da publicidade de alimentos com adolescentes: utilização de vídeo como aporte educativo. 66 p. Trabalho de conclusão de curso (Graduação em Desenvolvimento Rural e Segurança Alimentar) – Universidade Federal da Integração Latino-Americana (UNILA), Foz do Iguaçu, 2015.